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TikTok: The Newest Tool for Restaurant Marketing

TikTok: The Newest Tool for Restaurant Marketing

24 July 2023

TikTok is more than just a social media platform for dancing and lip-syncing. It's also becoming a powerful tool for restaurants to reach new customers and drive sales.

A recent study by the marketing agency MGH found that 38% of consumers say they've actually tried a new restaurant because of TikTok.

There are a few reasons why TikTok is such a powerful platform for restaurants. First, TikTok's shortform videos are perfect for showcasing food. Restaurants can create videos that show off their dishes in a visually appealing way, and they can also use videos to share behind-the-scenes footage or cooking tutorials.

Second, TikTok's large and engaged audience is made up of people who are actively looking for new dining experiences.

Finally, TikTok is a platform where creativity is rewarded. Restaurants that are willing to experiment with different types of videos and content are more likely to succeed on TikTok.

So, how can restaurants surf this trend and use TikTok to their advantage? Here are a few tips:

Create engaging content. TikTok is all about short, catchy videos. So, your content needs to be something that will grab people's attention and keep them watching. This could include behind-the-scenes videos, food tutorials, or even just funny videos that show off your restaurant's personality. 

● Use relevant hashtags. Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your videos will show up in search results for those hashtags. So, make sure you're using the right hashtags for your restaurant and the type of food you serve.

● Run contests and giveaways. Contests and giveaways are a great way to get people excited about your restaurant and drive engagement on TikTok. You could offer a free meal, a gift card, or even just a chance to be featured on your restaurant's social media pages.

 Partner with influencers. Partnering with influencers is a great way to reach a new audience. Find influencers who are relevant to your restaurant and your target market, and reach out to them about collaborating on a video.

● Be creative and have fun! TikTok is a fun platform, so let your creativity shine through in your videos. Don't be afraid to experiment and try new things.

● Go bold on unique and creative dishes. There are a lot of restaurants on TikTok, so it's important to stand out from the crowd. Showing off your innovative dishes is a great way to do this as it can generate buzz, leading to more people trying your food. Take a look at our recipe page for a fusion of Western cuisine with authentic Asian sauces. This combination will grant you many views for sure!

By following these tips, restaurants can use TikTok to reach new customers, drive sales, and promote their brands.


We listed here some unique recipes you can make with Lee Kum Kee sauces to help you stand out from the crowd on TikTok, just click the links to see the full recipes:

Plum and Mascarpone Mousse

This refreshing mousse is made with Lee Kum Kee (Professional) Plum Sauce, mascarpone, and white wine. It's perfect for a summer dessert.

View Recipe

Spicy Honey BBQ Pork Pizza

This pizza is topped with Lee Kum Kee (Professional) Chinese Style Honey BBQ Marinade (Char Siu Sauce), pork belly and mozzarella cheese. It's the perfect balance of sweet, savory, and spicy.

View Recipe

Nasi Goreng

This Indonesian dish is made with rice, vegetables, and shrimp or chicken. It’s perfect to add a unique and flavourful option to your menu.

View Recipe

No matter what type of dish you choose to show off on TikTok, make sure that it's something that you're passionate about. If you're excited about the dish, your viewers will be excited too.

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